5 Pointers for Keeping a Design Project on Track
--> 1) Define the Project aims Decide why you want to undertake this project. Is it to add value? promote or raise awareness of your business/product/service? … Or because your competitors have just done something similar and you thought you should keep up? Consider also, what will work for your business and your sector? What will your clients respond to? Some basic market research will go a long way. 2) Set a budget Consider what you can realistically invest in the project and what your return on investment might be? Spending that little bit more on quality is likely to save you time (and money) and may give you a better financial return. 3) Write a brief Trust in your designers – if you’ve chosen the right people, they will be qualified and experienced. Importantly they should listen to you and ask lots (and lots) of questions – from this they should be able to interpret your needs and help realise your project goals. I...