Google ads help small businesses with low-cost marketing
Small businesses are using low-cost marketing tools on the internet to gain customers in global markets. These companies that sell a range of products such as apparel, home accessories and party supplies use products such as Google keywords with budgets as low as $3 (Rs 150) a day. "We have received over 200 sales leads via Google in six months," said Tenzin Thargay, founder of Mumbai-based GetMy-Meal .in. In Jodhpur, Bharatplaza.com, which makes wedding suits, has built up revenues of Rs 10 crore with customers spread across the United States, United Kingdom and Australia without appointing any local sales managers. "I plan to spend about Rs 60 lakh on marketing online this year," said Lalit Khatri, founder of Bharatplaza , who revived a flagging business by growing sales online. As more entrepreneurs such as Khatri and Thargay, a graduate of the Indian Institute of Management, Bangalore, turn to online tools, India is emerging as th...