More than just a passing fad…
--> There is a lot of talk about Social Media and how it is used in business. One of the keys to using social media is to realise that it isn’t a technology, it is about human behaviour. Knowing this will help us decide how Social Media can actually help businesses. So what does Social Media actually do? One way of looking at it is that it actually strengthens relationships, whether that is between you and your customer or whether it is between other people (either individuals or other businesses) who are talking about your product or service. If you consider it as an extension of the ‘networking circuit’ where you pitch your wares and make new contacts, hoping to influence their decision making in the future, - you will see it is another way of making your voice heard. Many brands have realised this and research suggests that word of mouth increasingly influences purchase decisions with 60%* of buye...