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Entrepreneurs in the city are creatively marketing their stores and products on social networking sites With just a few clicks, it's like the world has opened up for these home-grown entrepreneurs. Over the past several months now, many of the popular boutiques and lifestyle stores and home-based businesses that retail everything from cakes and baby clothes to jewellery and knick-knacks have been actively engaging in social networking. They have created 'pages' on Facebook, a popular social networking site, to generate business and connect with customers from across the world. All the entrepreneurs – most of them women – who run these stores and businesses are univocal when they say that social media has now become an essential marketing tool, if used wisely. Not only is social media marketing inexpensive and easy-to-use, it saves time, gives visibility on a hitherto unimaginable scale (for instance, Facebook alone is said to have one billion users – a...

He could well be the richest barber in the country. But G Ramesh Babu charges only Rs.75 for a haircut. He has his salon at the famous Bowring Institute on St. Mark’s Road in Bangalore, one of the oldest clubs in the city. The 42-year-old hairstylist attends to around eight customers a day, working in two shifts of 2-3 hours each, morning and evening. But what he does in between the two shifts is the stuff fairy tales are made of. Ramesh Babu owns a fleet of 68 luxury cars The man who wields the scissors at Bowring sits at a different office during rest of the day as CEO of a large car rental company that owns a fleet of luxury cars, including a dazzling Rs.3.3 crore Rolls Royce, and a range of Mercs, BMWs, Volkswagens, and Innovas. His company, Ramesh Tours and Travels Private Limited, owns a total of 127 cars and has on its rolls around 120 employees. Most of them are drivers who draw a monthly pay of not less than Rs.14000, with additional ov...