Self-Actualisation in Business
In 1954 psychologist Abraham Maslow developed his ‘Hierarchy of Needs’ behaviour model which consisted of the following (in order of importance): 1. Physiological (food, water, shelter, warmth) 2. Safety (security, stability, freedom from fear) 3. Belonging/Love (friends, family, love) 4. Self Esteem (Achievement, recognition, respect) 5. Self-Actualisation (Pursue inner talent, creativity, fulfillment) To achieve self-actualisation, he identified some key behaviours/characteristics including: • Experiencing life with full absorption/concentration • Trying new things • Listening to feelings and experiences, rather than tradition, authority or majority • Being honest • Taking responsibility • Working hard • Identifying and battling your weaknesses Maslow did not equate self-a...