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AP With all the potential in social media in India, the utilisation of this force for marketing is still in  You've heard all those jokes about Facebook addiction? Well, they are for real. According to a recent report by the Internet and Mobile Association of India, Facebook is the leading website accessed by 97 per cent of all social media users in India. And the average frequency of social networking access (using the mobile phone) is: yes, seven days a week. These figures, however, are not startling to anyone in the social media; they only indicate a certain incremental change from the previous years. Saurabh Parmar, founder, Brandlogist, and digital marketing professor, points out a couple of discrepancies: for instance, Facebook says its numbers have crossed 62 million in India, while the study pegs the total number of social media users at 62 million. Some of the other numbers are surprising, he says. "How many people use G+? The study puts i...

Twitter CEO Dick Costolo has reiterated his promise that users will be able to download an archive of all their tweets by the end of this year. Costolo had first mentioned that Twitter engineers were working on a tool to let users download their tweets way back in July, saying "We're working on a tool to let users export all of their tweets. You'll be able to download a file of them". He had further added that while users will be able to dig through their own tweet archives, there are no promises of a feature that will allow them to access all the tweets posted to the site from every user. Currently users can only search for the last few thousands of posts. Other third-party sites like TweetSaver backs up most of a user's tweets along with private messages and replies from other users. But those services come at a cost. Costolo again touched upon the subject while speaking at his alma mater, the University of Michigan, where he also reportedly...