Business development
In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include: * assessment of marketing opportunities and target markets * intelligence gathering on customers and competitors * generating leads for possible sales * advising on, drafting and enforcing sales policies and processes * follow-up sales activity * formal proposal or presentation management and writing * pitch and presentation rehearsals * business model design Business development involves evaluating a business and then realizing its full potential, using such tools as: * marketing * information management (sometimes conflated with knowledge management) * customer service A sound organization aiming to withstand competitors never stops business development[citation needed], but engages in it as an ongoing process. Successful business dev...