Relationship Advice
Fear not, Trisha or Jeremy Kyle aren’t in the Toucan studio, this post is about the Creative - Client relationship (thankfully)! Having just watched a very interesting talk by Mike Monteiro of Mule Design Studio in San Francisco called ‘F*ck You, Pay Me’ I thought I’d summarise what I’d got out of it, in the hope that it might help designers and clients forge more solid working relationships and avoid the situations where Mike’s words might have cause to be uttered. Now, as you may guess, Mike talked about various problem phrases that creative agencies often face after design work has been commissioned. These included: “We ended up not using the work” “We got some-one internal to do it instead” “It’s not what we wanted after all” “The project is being cancelled” And the list goes on… So how do projects end up getting to this stage? Here, we need to remember that people enter into a relationship with the best of intentions, no-one purposefully sets out to be difficult. The fac...