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It’s easy for everyone to get caught up in obsessing about how to optimise your site & build links for Google, when trying to market through search. That’s certainly a wise thing to do, considering Google totally dominates the search market. But, there are still other search engines that some people are using, so it is wise to make sure your site is performing to the best of its ability in those too! Obviously the other two engines are Yahoo and Bing and whilst Yahoo is seemingly declining fast, Bing is actually gaining a market share. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway. With the muscle of Microsoft behind Bing, you can be sure the search engine won’t be prepared to play second fiddle to Google for long! However, unlike Google, we don’t hear much about what Bing wants out of a site for decent rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. N...

Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs. Teasing your curiosity “Do Not Click Here”. How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What makes this simple sentence so powerful that it compels the visitor to click on it? The answer is curiosity !!! Copywriters and web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner. However, because the “Do Not Click Here” slogan tells us nothing about what is on the next page, it arouses the...

250 Free Business Cards eCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website. Many of you are probably already asking why eCommerce website design is different from any other website design. They all need to be attractive, well organized and use the right colors that fits the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website. An eCommerce website needs to follow certain selling principles: 1. Give the user a pleasant experience during his online shopping. 2. Make certain you provide sufficient information on who owns the webs...

Appearance, Usability and Search Engine Visibility in Web Design by Christopher Heng, thesitewizard.com I was recently asked by a visitor to thesitewizard.com to take a look at her company's website, designed by a university student. I will not give the URL for that site, partly to protect the innocent, and partly because by the time you read this, it'll probably have been modified. The site was heavy in its use of graphics with images adorning most parts of the page layout, to provide curved borders (to replace the sharp corners in enclosing boxes), different background images for different parts of the page, etc. It had a top navigation bar, driven entirely using JavaScript. The navigation bar mimicked the sort of menu bar you find in computer programs - there is a horizontal menu bar with different items listed. When you move your mouse over one of those items, the menu will automatically expand vertically. As you move the mouse cursor down the pop-up menu, the item beneath...

Appearance, Usability and Search Engine Visibility in Web Design by Christopher Heng, thesitewizard.com I was recently asked by a visitor to thesitewizard.com to take a look at her company's website, designed by a university student. I will not give the URL for that site, partly to protect the innocent, and partly because by the time you read this, it'll probably have been modified. The site was heavy in its use of graphics with images adorning most parts of the page layout, to provide curved borders (to replace the sharp corners in enclosing boxes), different background images for different parts of the page, etc. It had a top navigation bar, driven entirely using JavaScript. The navigation bar mimicked the sort of menu bar you find in computer programs - there is a horizontal menu bar with different items listed. When you move your mouse over one of those items, the menu will automatically expand vertically. As you move the mouse cursor down the pop-up menu, the item beneath...

Following my article on Appearance, Usability and Search Engine Friendliness in Web Design where I discussed the importance of looking at the usability and search engine visibility of a website, I have received countless messages from visitors to thesitewizard.com asking me to review their website. While I do not have time to answer such requests individually, I decided that an article outlining some glaring usability flaws that I have found in a number of websites in general would be helpful. This article thus deals with the myths and fallacies commonly believed when designing a website to sell a product or a service. Make It Easy for Visitor to Check Your Price List Some websites try to hide the price list for their products. Some of these sites only display the price of the item after you hit the "Buy" or "Order" button, or worse, only after you have created an account on their site. Others have a price list, but bury the link to the price list somewhere deep in...

1. Place some (or all of) your content in a small frame and force your visitors to read the content through that window. Don't worry about what constitutes "small" here, since most of the time, even if you create a big frame, it'll be considered too small by most visitors. This trick has a high annoyance value since your visitors have to view the information through that small little box and scroll continuously to see the text while the rest of the browser window is filled with information they don't really want to read at the moment. With this strategy, visitors cannot resize or maximize the window to make their reading more efficient or pleasurable. This method will allow you to frustrate those hapless souls and, as a bonus, make them leave your site. 2. Disable the right click menu of the browser. Nevermind that people need the right click menu for many purposes, and that they can access the same functions through the main menu bar even after you...