Self-Actualisation in Business

In 1954 psychologist Abraham Maslow developed his ‘Hierarchy of Needs’ behaviour model which consisted of the following (in order of importance):

1.    Physiological (food, water, shelter, warmth)
2.    Safety (security, stability, freedom from fear)
3.    Belonging/Love (friends, family, love)
4.    Self Esteem (Achievement, recognition, respect)
5.    Self-Actualisation (Pursue inner talent, creativity, fulfillment)

To achieve self-actualisation, he identified some key behaviours/characteristics including:

•    Experiencing life with full absorption/concentration
•    Trying new things
•    Listening to feelings and experiences, rather than tradition, authority or majority
•    Being honest
•    Taking responsibility
•    Working hard
•    Identifying and battling your weaknesses

Maslow did not equate self-actualisation with perfection, but rather perceived it as achieving one’s potential. If this is possible for individuals, surely the fundamental principles can be applied to businesses as well?

Comments

  1. Unknown10 July 2018 at 03:36

    Find out what are Strengths and Weaknesses that we need to focus on. Read on how to maintain a balance between them. Once you stop focusing on your weaknesses and start searching your central strengths, your next move will be focused on how to increase your potential.
    Strengths and weakness

    ReplyDelete

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