Bryant Park HSBC - NYC



HSBC - Bryant Park


452 Fifth Ave - NYC











The Tower, Re-imagined, For A New Century Of World Business


Richly
renovated with a new glass entrance that illuminates at night from within and a
completely re-designed lobby, 452 Fifth Avenue irrefutably joins the
world-class trophy office towers that surround Bryant Park, that brilliantly
developed urban oasis amid the hurries of Midtown that has fast become
Manhattan’s premier new commercial neighborhood with unrivaled access to
amenities and transportation.



Of all the city’s elite business districts, only Bryant Park is centrally
located and within convenient walking distance of all three major commuter hubs
– Grand Central Terminal, Port Authority and Penn Station.










Building - From Beaux-Arts To Modern





Overlooking
the New York Public Library and Bryant Park, on the southwest corner of 40th
Street and Fifth Avenue, 452 Fifth Avenue stands tall as a New York City
original. A 30-story office building, unique in every sense, it is testament
that vastly different architectural sensibilities can be ingeniously and
harmoniously integrated to form an award-winning corporate headquarters
building of the first rank.



The property combines the 10-story landmark Beaux-Arts Knox Building (1902),
with its ornate and elegant façade, and the sharply modern 30-story Tower
(1984) which projects high above it.



Renowned for its river-to-river panoramic views, the Tower’s dramatically
stepped north façade creates the illusion of curling into pleats and furling
like a sail in the wind. At night, with bright ribbons of light appearing to
flow in horizontal waves beneath the windows, the Tower becomes one of the city’s
most recognizable and alluring sights.











































Field pictures






  












































Smits brother recording for the website animation

















Views from the building


















































References:




- http://www.crainsnewyork.com/article/20110927/REAL_ESTATE/110929899




- http://www.452fifthavenue.com/




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